HISTORY OF CONVERSE
1908, Marquis Mills Converse decided to start a rubber shoe company, bypassing a rubber trust that prevented most companies from doing business directly with their retailers. Early catalogs bragged about how many trucks left the Converse factory in Malden, Massachusetts, delivering product directly to stores in Boston. But more importantly, it survived.In 1913, Converse produced a catalog with the following words: “Our company was organized in 1908 fully believing that there was an earnest demand from the retail shoe dealer for a rubber shoe company that would be independent enough not to follow every other company in every thing they do.” Those words would prove prophetic. Always a brand for those independent enough not to follow, the young company would take up with a young sport: Basketball. Also, Converse made tires. But the basketball shoes gained more traction.Chuck Taylor joins the Converse Rubber Company. World War II provided Converse with a singular opportunity. Many products destined for servicemen overseas now became a focus of Converse manufacturing. The product range included footwear, apparel, boots for pilots and army servicemen, parkas, and rubber protective suits and ponchos. Rock & Roll and pro basketball grew up (in Chucks), and All Stars finally came in colors. In tumultuous times, legends are born — and from a green and white basketball team to a British invasion, from rooftops to alfalfa fields, Converse was along for the ride. Somewhere right around 1974, the All Star sneaker got a little bit of a makeover. 1996, Converse had a hit on its hands with a basketball shoe called the All Star 2000. It was the first attempt at replicating the Chuck Taylor All Star sneaker for contemporary competition, and there was something about its ankle patch, red midsole stripe and no-nonsense approach to the game that at least 1 million people couldn’t resist.The brand enters its second century by honoring its heritage of seeing things a little differently, loving people who want to change the world for the better, and basically celebrating the spirit of rebellion and originality in basketball, Rock & Roll and anywhere else you find it.
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