Business Plan

Business plan: T corner
Details of business
We want to start the shop related to the food industry. We intend to start a theme café and the concept of our theme café is the school environment. The name of our café is “T-corner”; the full name of our café is teenagers’ corner. We are going to set up a business partnership because of the advantages which are we can share the workload and have more capital to invest.
Personal details
The four partners in our company have very differing field experience. Eve has the experience of the marketing. She can create advertising or promotion for our café. Yanni has worked with accounts. So, she can help our café to prepare proper accounting. Sitang and Joo Yee also have experience managing. They can help to manage the staff and arrange the time table for working.
Personnel
We want to employ about eight people as waiters or waitresses. Four of the staff is on day shift and other is night shift. Our café waiter must have characteristics like being polite and responsive during the service of the meal, attentive and efficient in delivering customers needs and orders. Our café also needs a manager to manage the staff and the business of our café. Our café manager must have good leadership qualities, managing the daily operations, and staff force. Other than that, we also want our café manager to have great communication skills and can solve problem by themselves.
Product/service
Our café will sell food and focus on western food and snack. Besides that we will also provide desserts and drinks. We want to provide the most delicious and quality food. Our café specialty is our dish ware; we will use the lunch box to fill the meals, matching to our theme as a school environment. We will provide the best services to our customer, we will let our customer feel very friendly and enjoy their meals.
Market
Our café will focus on teenagers and students. Because our café can let the teenagers have the gathering place and can have tea time with their friends. Student can also discuss their homework at our café. Our future expectations are we can have more franchisees in Malaysia and can attract more people to come to our café, we also want our café to become more popular. We will also improve our services.
Marketing
We will do our advertising through flyers. We also have many kinds of promotion for example like the New Year promotion, Christmas promotion, Valentine promotion and anniversary promotion. Other than that, we also have some promotion methods, we will do lunch hour promotion, member card promotion and mini concert. We will also create a blog to promote our café. Our shop will be located at a nearby shopping complex.
Objectives
Our aim is to open this kind of café to remind people of their school days . It can give our customer good dining environment and have mood to enjoy their meals. We start this because all of us have interest in opening a café. Besides this, we also want to earn profit through opening a café.